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Beauty brands and influencer press trips: Summer 2023 roundup and analysis

Posted by Abby Oldroyd in Case studies

3 weeks ago

Tarte Cosmetics was slammed this year for its influencer trip to Dubai which went viral as an example of “tone-deaf” marketing during the cost of living crisis. Replete with camel rides, dune buggies and luxury dinners, creators including Alix Earle, Meredith Duxbury and Monet McMichael were in attendance, and the event cost approximately £52,500 per…

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