Beauty creator Atifa Arshad on the best formats for going viral, making engaging ads and advice for brands

Posted by Abby Oldroyd in Case studies

1 month ago

Atifa Arshad didn’t always plan on becoming a beauty creator. The former nursing student began sharing content on Instagram in November 2019 and went viral almost immediately after Huda Beauty reposted her New Year’s Eve look. From there, she hit 10,000 followers on Instagram and quickly began taking it more seriously and sharing content more…

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