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40% of F1 fans are women: Fashion creator Sophie Milner on how brands can champion its female supporters

Posted by Caroline Edwards in Analysis

3 weeks ago

Brands are starting to realise the power of Formula One (F1) and capitalise on its somewhat unexpected popularity with young women. According to F1 CEO Stefano Domenicali, approximately 40% of F1 fans are women, as of 2022 – up 8% from 2017. This year, F1 travel company Grand Prix Grand Tours reported that women make…

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