Ben’s Vegan Kitchen on the future of food content: “If you’re taking five seconds too long, people will switch off”

Posted by Dina Zubi in Analysis

1 year ago

When Ben Rebuck (Ben’s Vegan Kitchen) began posting vegan food content on Instagram, he would upload a photo of a dish and share cooking instructions in the captions. These days, it’s all about video content – the shorter the better. “Now, you want to see a video on how to cook a full meal in like 20 seconds….

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