Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. We explore fashion, food, tech, beauty, travel and entertainment, taking a closer look at the campaigns that have made an impact this week. We examine how brands are collaborating with influencers in new and creative ways, as well as how the right partnerships can generate content that inspires and sparks discussion.
Interior designer Emma Gurner wrote a guide for downsizing into a smaller home in partnership with Anchor, England’s largest non-for-profit provider of specialist housing for people in later life. Anchor offers care homes and retirement villages carefully designed to improve the quality of life for residents. In Gurner’s guide, which she previewed on Instagram, she touches on how to retain the character of a family home within a smaller space, tips on organising, decluttering, and styling. As an award-winning interior designer and creative consultant, Gurner is fully equipped to share her recommendations on adapting to a new living space.
Fashion stylist Nana Acheampong (Styled by Nana) partnered with eBay to share how she shops for pre-loved designer handbags in a Reel. She praised eBay for its Authenticity Guarantee which verifies handbags against the seller’s description allowing customers to shop with confidence. Acheampong often discusses sustainability and stresses the importance of brand transparency in the fashion industry, particularly when it comes to garment workers’ pay and working conditions. As a brand founded for the purpose of second-hand sales with both luxury and high-street garments offering an alternative to fast fashion giants, this partnership is fitting.
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YouTuber and presenter Nella Rose announced the launch of an inclusive clothing collection in collaboration with PrettyLittleThing, available from 6 June. The forty-piece capsule range features summer wardrobe essentials, inspired by Rose’s love for summer and carnival, and ranges from a UK 4 to 30. This collection comes as no surprise given the YouTuber’s passion for both clothes and size inclusivity, values which are also reflected in her unisex streetwear brand, Faces London. Rose said in a statement on Instagram: “I’ve been working with PLT for years now so this was a natural progression for me to design my own collection with the brand.”
Lifestyle vlogger Fleur Bell (Fleur De Force) partnered with Origins to share how she uses its new Plantscription range in a Reel. The collection combats the loss of skin elasticity and Bell praised the anti-ageing skincare range for its simplicity and efficiency, her favourite product being the Multi-Powered Youth Serum. She has built a loyal following looking to keep up to date with new beauty trends and discover product recommendations, and the luxury focus of her platform makes this partnership a great fit.
TV personality Millie Mackintosh collaborated with Special K to recreate iconic Hollywood film scenes on Instagram for its Start Good Stay Good campaign. The initiative follows research by Kellogg’s Special K, which polled Britons and revealed the top ten list of most iconic morning scenes in film. Results included the plate of spaghetti eaten in Elf, the breakfast scene in the Great Hall in Harry Potter and the HalfBlood Prince and the breakfast scene from Titanic. As a mum of two who often documents managing her busy schedule along with her health, Mackintosh is a great spokesperson to front this campaign.
Lifestyle blogger Poppy Deyes worked with Maldon Salt for its 140th birthday to share a salted caramel millionaire’s shortbread recipe on Instagram for the Jubilee Weekend. To celebrate the Queen’s 70 years of service, the brand revealed a limited-edition celebratory pack and a list of Jubilee-themed pudding recipes to inspire foodies across the nation to ‘seize the seasoning’. Deyes is known for her easy recipes and meal preparation videos, and this collaboration aligns with the rest of her creative hosting content.
By Abby Oldroyd, staff writer at CORQ. Picture credit: Nella Rose via Instagram