Case studies: three beauty brands soaring thanks to TikTokkers’ endorsement

Posted by Chloe James in Trends

2 years ago

Last year was terrible for everything except TikTok. The app came into its own in 2020 and proved its influence over users’ shopping habits. Certain brands have become synonymous with TikTok trends, particularly in beauty where content creators have the power to make or break a product depending on its performance. How many other platforms…

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