Everything you need to know about SpiritualTok

If you’re scrolling through TikTok, chances are you’ve come across SpiritualTok, a thriving community that live streams tarot readings and shares educational videos on crystals and candles. Manifesting, witchcraft, astrology and tarot all became trending topics with the rise of spirituality on TikTok since the first lockdown in 2020. Most recently a new discussion has seeped into

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Could Korean beauty app Picky become Instagram for skincare lovers?

In a world where every social media platform is slowly evolving into one multi-functional stress of an app, let me introduce you to Picky. Founded in South Korea in March 2020, Picky zeroes in on one of the internet’s favourite topics – skincare. Combining all the expertise of skinfluencers with the practicality of a product

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Sustainable fashion content trends: the formats that snowballed in 2020

While we’re past the stage of 24/7 pyjamas, the coronavirus pandemic continues to influence fashion trends on social media. Forced to curb shopping habits for several months, many consumers used lockdown as a period for reflection on how and where they purchase their clothes. In May, the Royal Society for the Encouragement of Arts, Manufacturers

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Food trends: influencers and the thriving online competitive eating scene

Internet food trends are rife and compelling: whether it’s the Mukbang (where vloggers eat takeaways and chat to their followers) or YouTubers allowing the person in front of them to choose their order, extreme vegan meal planning or addictive lunch box packing clips. Creators with the best chat, menus and tupperware have become social media

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