It’s been a good week for Bel Priestley, a trans girl from Tilsworth who reached 1 million followers. She posted a video with footage from her younger self in early YouTube videos thanking her tribe for 50 followers. Good times were also had by creator Ghosthoney, who is known on TikTok for his gentle surrealist comedy and love of
#ThisIsBlack initiative launches to celebrate Black history, culture, content and creators across Black History Month: TikTok weekly roundup
What happens when three billion social media users are suddenly locked out of their apps? The great Instagram and Facebook outage saw people flock to Twitter and TikTok to get their fix – drawing complaints from regulars that service was suddenly slow. Where were you during the outage of 2021? On TikTok, of course. Elsewhere, Tom
Christmas on TikTok: the Yuletide trends we can expect to see this year from fashion, food and family content creators
There’s a corner of TikTok where there are always chestnuts roasting on an open fire, hot chocolate is piping hot and Mariah Carey never stops singing. Welcome to Christmas TikTok where there is an abundance of appetite for the festive season, with accounts such as “Xmas..spirit”, “Everything Christmas”, “Best of Christmass” and “Xmasfyp” amassing hundreds
Adverts are more effective than ever and dystopian drama Squid Game dominates trending topics: TikTok weekly roundup
TikTok hit the 1 billion active monthly user mark this week. Everyone else can just go home, except for creators Tom Cardy and his Zoom song (NSAW), and Christopher Hall who has been tackling the concept of time this week. Cardy is a creator’s creator – with fans across TikTok for his satirical songs. His Zoom song is a takedown
Levi’s ‘Then Now Forever’ sustainability campaign is a hit while challenge videos court controversy: TikTok weekly roundup
TikTok is making people nervous. Specifically, educators, whose teenagers are getting in trouble for stealing school property. Doctors too, who are horrified by the current viral videos of users removing IUDs at home. Last but not least, the developers themselves: news has arrived from China that ByteDance, the app’s developer, is imposing a usage limit
Fashion Week: The emerging trends and influencers seen on the front row of fashion’s hottest event
Goodbye virtual runways, hello front row. Fashion Month is back in full force with real-life shows and events taking place for New York, London, Milan and Paris Fashion Weeks. That means no more fashion shows viewed over Twitch, or short films as a replacement for in-person events. And of course, A-listers and influencers are back sitting front row at
Detective Tok: How investigative creators are solving true crime, exposing affairs and spotting secret celebrity pregnancies
When Kylie Jenner finally confirmed her second pregnancy, it was already old news. During her first pregnancy, the billionaire beauty mogul was able to keep it a secret right up until the birth of her daughter Stormi, but there was one thing she hadn’t counted on this time round: TikTok. For the premature announcement, Kylie
Marc Jacobs’ fragrance challenge attracts billions of views, TokFest kicks off and the app tests safety features: TikTok weekly roundup
This weekend saw the launch of TokFest, an event organised by the team behind Social in The City and took place at the Birmingham National Exhibition Centre. While Tokfest is not endorsed, or affiliated with TikTok, a huge number of its favourite creators were on hand to meet and greet their fans: it was a veritable who’s who
“TextTok”: the latest TikTok trend giving audio a run for its money by putting the written word centre stage
Forget about mindlessly scrolling through dance, comedy, beauty and lip sync videos on TikTok, because the app’s latest trend requires a user’s full attention and the ability to read large blocks of text – welcome to “TextTok”. Coined by journalist Kate Lindsey for Embedded, the term refers to the text-based trend that sees users write
Influencers turned detective, the #BamaRush phenomenon and a spinoff app launch: TikTok weekly roundup
This week a report by app monitoring firm App Annie suggested that TikTok has overtaken YouTube in average time spent per user for the first time. The data measures engagement – suggesting that it is higher on the short-form video sharing platform than the OG video platform, however YouTube maintains the top spot for overall time spent
Love Island: The biggest fashion and beauty trends to emerge from the series including neon clothing and Y2K-inspired buns
There’s a lot to be said in the aftermath of the latest series of ITV’s reality dating show Love Island, but its impact on pop culture is difficult to argue against. From the memes to the Twitter commentary and influencer-making power (just look at the success of Molly-Mae Hague), the series takes over much of the British public’s lives for the summer. The
Doja Cat, Old Money Aesthetic and Taylor Swift: TikTok summer 2021 roundup
Just when you thought August would pass by quietly, Taylor Swift joined TikTok lipsyching to Dave’s Screwface Capital. #SwiftTok has over one billion views – although Swifties have long been an active/passionate corner of the TikTok fandom universe – remember their swift (sorry) takedown of John Mayer when he joined the platform in March 2021?