Trends

What do you do when you’ve just won an Olympic gold? Well, Adam Peaty celebrated his breaststroke masterclass by making a TikTok. And just like that we’re off with our OlympicTok deep dive.  As the Olympics’ own TikTok page confirms it’s “The Olympics, like never before”. Delayed a year, with no audiences and hostile locals,

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The current obsession with nostalgic content shows no sign of abating. According to a survey by Radio Times, two thirds of respondents re-watched tv series in lockdown, and there was a surge in nostalgic playlists on Spotify. Earlier this year, The Independent explored why the pandemic left us feeling nostalgic, highlighting more spare time and

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Everybody experimented with skincare over lockdown, but count yourself lucky if you’re not still dealing with the consequences. After months of trying new products – not to mention wearing a mask every day – our complexions have been overwhelmed with clashing ingredients and too many AHAs and acne rates are increasing among young adults, despite

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The reaction video has been an internet staple since the dawn of content creators, and yet it still isn’t stale. With so many YouTubers and TikTokers putting their own spin on the format, new iterations are constantly cropping up across every genre. The current favourite? Fashion reviews. Like a reaction video, this is all about

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Let’s get the big news out of the way first – TikTok has its latest Y2K scalp – Bwitched has arrived on the app. The group responded to comments like “I heard the other one died”, did some mum-ish Irish dancing and were generally charming. C’est la vie on TikTok now. Sticking with the Irish theme, Innocent

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Drum roll please for Khaby Lame, the Italian TikTokker has over taken Addison Rae to become the second most followed person on TikTok. The Italian reaction specialist with his catchtag, LearnFromKhaby, is hot on Charli D’Amelio’s heels. A new record breaker Elsewhere, the old guard still got it – Ed Sheeran shattered the TikTok record for the most-viewed live concert to date. Sheeran’s TikTok

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After months of tracksuit and pyjama fits, getting dressed has never been so exciting. While 2020 saw a lull in demand for outfit inspiration, this month saw it reach its highest peak in a year on Google as all of our social plans finally started to come to fruition. A year’s worth of TikTok styling guides and

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This week we inhabit two universes on TikTok – first the Tatlersphere, referring to the oldest magazine in the UK, Tatler. This month, Tatler’s cover girl is billed as the daughter of Lord Dalmeny and TikTok nobility to boot. Delphi Primrose “adores her close-knit family and just happens to have amassed 7.4 million views on one of her recent

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By this stage of the pandemic, it’s safe to say the skincare experimentation phase is over. Everybody’s broken out at least once, regretted several over-hyped purchases and discovered that one influencer’s holy grail really can be your skin’s worst nightmare. And so TikTok has moved on to the next beauty project: our bodies. The app’s

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With lockdown easing, fashion TikTok is flourishing once again. WWD reported that May sales at Inditex (which owns Zara) rose above pre-pandemic levels as people readied their wardrobes for a somewhat normal summer, while fast-fashion retailer Boohoo reported a 32% increase in Q1 revenue. TikTok fashion trends have ranged from “Dress Up Friday” to “June

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Over the past year TikTok has been at the epicenter of some of the best – and weirdest – recipes. From Dalgona coffee to cloud bread and the infamous tortilla hack, it’s a breeding ground for the most fashionable food fads that then take off across the rest of the internet. However, things progress so

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It’s official, the most wholesome content online ranks man and dog playing the guitar, toddlers singing along to ACDC, and Amish teenagers on rumspringa trying milkshakes for the first time. It’s the kind of feel-good vibes we all need after the last 18 months, and now our obsession with such carefree viewing has led to

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