How Ed Sheeran smashed a TikTok record: trends, news and TikTok talent list

Drum roll please for Khaby Lame, the Italian TikTokker has over taken Addison Rae to become the second most followed person on TikTok. The Italian reaction specialist with his catchtag, LearnFromKhaby, is hot on Charli D’Amelio’s heels. A new record breaker Elsewhere, the old guard still got it – Ed Sheeran shattered the TikTok record for the most-viewed live concert to date. Sheeran’s TikTok

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When posh TikTok and Conde Nast collide: TikTok news, trends and talent list

This week we inhabit two universes on TikTok – first the Tatlersphere, referring to the oldest magazine in the UK, Tatler. This month, Tatler’s cover girl is billed as the daughter of Lord Dalmeny and TikTok nobility to boot. Delphi Primrose “adores her close-knit family and just happens to have amassed 7.4 million views on one of her recent

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TikTok fashion forecast: key content trends and the influencers behind them

With lockdown easing, fashion TikTok is flourishing once again. WWD reported that May sales at Inditex (which owns Zara) rose above pre-pandemic levels as people readied their wardrobes for a somewhat normal summer, while fast-fashion retailer Boohoo reported a 32% increase in Q1 revenue. TikTok fashion trends have ranged from “Dress Up Friday” to “June

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