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Case study: Can MyBeautyBrand replicate the success of Beauty Pie and Glossier with its new peer-focused marketing strategy?

Posted by Emilie McMeekan in Influencer campaigns

12 months ago

They call it “the lipstick effect” – the theory when facing an economic crisis, consumers head for the lipsticks; denied the larger luxury goods, they will look for the little lifts. So it’s no surprise that the post-pandemic landscape for the beauty industry looks very luxurious indeed. In 2019, the consumption value of cosmetics and…

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