fbpx

Case study: Can MyBeautyBrand replicate the success of Beauty Pie and Glossier with its new peer-focused marketing strategy?

Posted by Emilie McMeekan in Influencer campaigns

2 years ago

They call it “the lipstick effect” – the theory when facing an economic crisis, consumers head for the lipsticks; denied the larger luxury goods, they will look for the little lifts. So it’s no surprise that the post-pandemic landscape for the beauty industry looks very luxurious indeed. In 2019, the consumption value of cosmetics and…

Try CORQ. Insights

daily immersion for digital upskilling

  • Full access to CORQ, library of case studies, trend reports & campaign analyses
  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops

Start my trial