Christmas 2023: Beauty’s top performing holiday campaigns and organic posts from 2022

Posted by Caroline Edwards in Analysis

10 months ago

Beauty is a key vertical during the holiday season, with consumers gifting makeup, skincare, perfume and hair products.In the run-up to Christmas 2022, Very reported a 12.7% year-on-year increase across beauty and fragrance. Colour cosmetics are particularly desired by creators ahead of December 25. On TikTok, #Christmasmakeup has 1.6 billion views, #Xmasmakeup has 178.3 million…

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