City sightseers: Cardiff social media and content data analysis plus who brands should partner with

In 2022, Brits took approximately 8.71 million overnight trips in Wales and 180 million leisure day trips lasting three hours or more, with £5.48 billion spent. While the country’s tourism industry has still not fully recovered from the Covid-19 pandemic, influencers are helping drive consumers to specific destinations and its capital city Cardiff in particular…