City sightseers: Cardiff social media and content data analysis plus who brands should partner with

Posted by Abby Oldroyd in Analysis

7 months ago

In 2022, Brits took approximately 8.71 million overnight trips in Wales and 180 million leisure day trips lasting three hours or more, with £5.48 billion spent. While the country’s tourism industry has still not fully recovered from the Covid-19 pandemic, influencers are helping drive consumers to specific destinations and its capital city Cardiff in particular…

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