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The power of #BookTok: 5 key topics on socials, from the rise of romantasy to crucial pre-order initiatives

Posted by Caroline Edwards in Analysis

2 weeks ago

From BookTubers (book YouTubers) to the success of #BookTok (32.3M posts), book content is extremely popular on socials and having a huge impact on sales. The fortunes of local bookshops have been turned around by TikTok trends inspiring Gen Z to read more and BookTokers encouraging people to shop locally. Publishers are taking note and…

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