From Maybelline to Orange: How brands are using visual effects to create viral digital campaigns

Posted by Caroline Edwards in Analysis

9 months ago

Surreal, innovative and thought-provoking – these words can all be used to describe ads that go viral on social media. While it’s not a new phenomenon, computer-generated imagery (CGI) and 3D art are the new normal when it comes to digital campaigns. Visual effects offer a clear opportunity for brands to get high engagement on…

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