How brands can work with this year’s Love Island contestants, who’s the most popular and what to watch out for

Posted by Caroline Edwards in Analysis

11 months ago

This summer’s series of Love Island is well underway. The premiere episode attracted 1.3 million viewers earlier this month and its popularity has grown episode by episode, especially with social media commentators. As each contestant’s followings increase steadily, questions remain about who will emerge as the most popular Islander, what brand deals will contestants land…

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