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How charities work with creators and team up with commercial brands to raise awareness and drive discussions

Posted by Dina Zubi in Analysis

2 months ago

In 2022, Brits donated an estimated £12.7 billion to charities, up £2 billion from 2021, the latest report from Charities Aid Foundation showed. A Q4 2023 survey conducted by YouGov showed the most popular charities in the UK – Cancer Research UK came out on top, followed by the British Heart Foundation and Macmillan Cancer…

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