How Dubai’s Secret Society app came to dominate the city’s micro influencer community

Posted by Chloe James in Analysis

3 months ago

Dubai is a city free from micro influencers, which is strange because it’s also a city that’s filled with content creators. Thanks to the requirement for a social media influencer licence (which costs 11,900 AED, or £2596, per year), the influencer industry is tough to enter without a macro or mega following. And yet, a…

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