How Marks & Spencer became a major TikTok cult obsession of Gen Z

Posted by Lucinda Diamond in Trends

2 years ago

Sometimes it’s the most surprising duos that turn out to be the most dynamic – cheese and marmite, Snoop Dogg and Martha Stewart, French fries and strawberry milkshakes. Now there’s a new power couple online – TikTok and Marks & Spencer. Turns out that when you combine high street royalty with the Gen Z dominated…

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