How the European airline industry is booming on socials as Ryanair and British Airways named top performers

European airlines reached new heights on social media in 2023, according to data from media analytics company Comscore. The brands to watch? Ryanair, British Airways and airBaltic. Engagement for European airlines surged post-pandemic – in 2022, social actions rose by 137%, followed by a further 20% in 2023. 2022 was also the first time TikTok…