Influencer case study: how the Vitamix became the must-have appliance for vegan influencers

Posted by Lucinda Diamond in Campaigns

2 months ago

The year is 2016, Beyonce gifted Lemonade to the world, everyone’s flipping water bottles, and smoothie bowls are the height of culinary sophistication.

Any food influencer worth their salt knows there’s nothing cooler (quite literally) or aesthetically pleasing than sharing snaps of blended fruit topped with cacao nibs and coconut shavings on Instagram. And the only acceptable appliance to achieve that silky smooth consistency? A Vitamix.

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