Inside the online world of the £40bn crafting industry: Top creators, organic posts and influencer campaigns

Posted by Dina Zubi in Analysis

6 months ago

Crafting is big business – the global arts and crafts market is forecast to reach US $50.9 billion (£43.5 billion) in 2024. The most recent research (2020) from national craft charity the Crafts Council reported that more than ten million Brits buy craft online and almost a third of customers are under 35. Retailer Hobbycraft…

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