The beauty and personal care industry in Ireland is expected to grow 2% annually between 2023 and 2027, according to Statista. In 2020, a study found Irish women spend on average €393 (£338) on beauty products each year and men spend €210 (£180). On TikTok, #IrishMakeupArtist has 10.1 million views and #Irishmakeupbrand has more than…
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