Meenoi’s Yorizori to Workman: Five YouTube shows South Korea’s Gen Z are choosing over traditional television

Posted by Dahee Chung and Hyemi Na in Analysis

10 months ago

YouTube is the most dominant video platform globally and consumers in Korea are obsessed. 76.2% of Gen Z head there for entertainment on a daily basis while just half of this demographic watch television. Additionally, in a recent survey asking the “most used video medium after 7pm”, YouTube was most popular and the evening destination…

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