It’s 2022 – fashion is Gen Z’s world, the rest of us are just living in it. Babies born from 1997 to 2012 boast a powerful online presence, and are dictating the aesthetic trends behind our wardrobes, from ‘That Girl’ to ‘Coastal Grandmother’. In the Middle East, that presence is more powerful than most. An overwhelming 98.98% of the UAE’s population uses social media, while Saudi Arabia…
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