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Middle East influencers showcasing outdoor pursuits and how brands can tap into this

Posted by Chloe James in Analysis

1 year ago

When you think “desert”, odds are you don’t think “fun outdoors”. The UAE, Saudi Arabia, and Kuwait are, for several months of the year, too hot to contemplate such a thing. But between November and April, temperatures cool to a point that outdoor life flourishes – both offline and online. For the influencers based in the…

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