The Harry Styles effect: how brands can tap into his influence across fashion and beauty on TikTok

Posted by Caroline Edwards in Analysis

2 years ago

Singer, actor, entrepreneur and style icon – Harry Styles’ influence is wide-reaching and might be best measured not by how many stadiums he has sold out, but his impact across fashion, beauty and social media. We’re talking about a man whose gender-neutral beauty brand Pleasing sold out following its pre-order drop in 2021, who has had outfits (including the Gucci…

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