Middle East: Six of the most extravagant influencer campaigns and why they work in this ultra-luxury market

Posted by Chloe James in Analysis

7 months ago

When Beyoncé made her long-awaited live comeback, it wasn’t on a worldwide tour, or at Coachella, or even the Super Bowl – it was at the opening of Dubai’s Atlantis The Royal hotel. For a reported US$24 million (£19 million), the singer performed in January to a crowd of the Middle East’s most influential creators….

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