Partner in Wine founder Lucy Hitchcock on her viral TikTok success and the secret to exciting product launches

Posted by Caroline Edwards in Case studies

1 month ago

Brands should never underestimate the power of TikTok. When insulated wine bottle and tumbler company Partner in Wine went viral in March 2021, it led to three consecutive days of five-digit sales until it sold out. Founder Lucy Hitchcock told CORQ: “That video totally changed the course of my business.” The TikTok didn’t directly sell…

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