Skincare creator Andrew Wheatcroft on winning content formats and transparency

Posted by Dina Zubi in Case studies

6 months ago

Andrew Wheatcroft started making skincare content in 2019 after winning a giveaway from Elle McNamara (Bambi Does Beauty). “I was in such a dark place that I needed an outlet to share what I loved and what excited me,” he says. Four years on, he has more than 97,000 Instagram followers and a TikTok audience…

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