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“Snapchat’s where the money’s at nowadays”: How creators are making millions on the social platform

Posted by Dina Zubi in Analysis

8 months ago

“Snapchat’s actually where the money’s at nowadays,” comedy creator and podcaster Grace Keeling (GK Barry) said in conversation with vlogger Patricia Bright in 2023. She compared Snapchat to TikTok and pointed out how much more of a financial opportunity the former presents for influencers. Keeling is not alone, as more and more creators are leaning…

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