TikTok business strategy: Backstage moments win for Moncler and a nappy brand benefits from Swiftonomics

Posted by Emilie McMeekan in Analysis

3 months ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Moncler  Moncler hosted the mother of all fashion shows on the side of a mountain for its Moncler Grenoble FW24 event. Fashion editors and famous names were invited to watch the Italian luxury fashion house…

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