TikTok business strategy: Return of the vlog, why brand comments matter and the biggest fake tan fight of all time

Posted by Emilie McMeekan in Analysis

4 months ago

Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. Controversy of the week TikTok thrives on creator controversy and this week’s episode is called Tan Drama. Picture the scene: you are a small business owner trying to generate publicity for your…

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