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TikTok business strategy: How The North Face took on a telling off and counter-intuitive content gains views

Posted by Emilie McMeekan in Analysis

1 year ago

Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. The North Face X Jennifer Jensen In late November, Jennifer Jensen, a former journalist and sporadic social media user, was on a dream trip hiking in New Zealand. She filmed herself, here,…

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