TikTok business strategy: Sustainable living, innovative interiors and learn-as-you-go DIY projects abound

Posted by Emilie McMeekan in Analysis

4 months ago

Renovations accounts proliferate on TikTok, as the demographic grows up alongside the continuing trend for home improvements. This is in part due to the confluence of the cost-of-living crisis and global insecurity, meaning that the home is still functioning as a sanctuary – as well as the fact that mortgage issues and a fluctuating property…

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