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TikTok business strategy: Sustainable living, innovative interiors and learn-as-you-go DIY projects abound

Posted by Emilie McMeekan in Analysis

11 months ago

Renovations accounts proliferate on TikTok, as the demographic grows up alongside the continuing trend for home improvements. This is in part due to the confluence of the cost-of-living crisis and global insecurity, meaning that the home is still functioning as a sanctuary – as well as the fact that mortgage issues and a fluctuating property…

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