TikTok business strategy: How and why director David Ebert created the hit 10-minute Hilton ad that’s reached 35m views

Posted by Emilie McMeekan in Analysis

7 months ago

Everyone knows that TikTok is an assault on the senses: mini dopamine hits triggered as one scrolls through a platform that turned short-form into an art form, and more crucially a commercial juggernaut that sent other social networks scrambling for their stopwatches. Suddenly YouTube seemed like a dinosaur, with views down for lumbering videos and micro-movies…

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