Everyone knows that TikTok is an assault on the senses: mini dopamine hits triggered as one scrolls through a platform that turned short-form into an art form, and more crucially a commercial juggernaut that sent other social networks scrambling for their stopwatches. Suddenly YouTube seemed like a dinosaur, with views down for lumbering videos and micro-movies…
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Thanks to its clever TikTok strategy, the Hilton is shedding its drab ties to make a defining comeback with Gen Z and Millenials