TikTok has announced plans to close its influencer financial support fund next month and promised increased revenue for creators who join its new scheme. The Creator Fund, which was reported to be valued between $1-2 billion (£816.4 million-£1.6 billion), will close on 16 December 2023. This will impact users in the UK, US, France and…
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Brands, stop judging talent purely on follower count: It’s creativity and authenticity that make campaigns sing