#Whimsigoth: 10 creators embracing TikTok’s favourite new aesthetic with beauty, fashion and decor content

Posted by Abby Oldroyd in Trending Influencers

1 month ago

As the summer draws to a close, another viral aesthetic is dominating TikTok. “Whimsigoth” – a witchy combination of whimsical and gothic – embraces romanticism and represents a bohemian lifestyle. The term was first coined by the co-founder of the Consumer Aesthetics Research Institute, Evan Collins, whose research into the Y2K aesthetic helped boost its…

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