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“You have to do due diligence”: Milan Charles, senior researcher for social creative agency The Fifth, on creator discovery

Posted by Abby Oldroyd in Industry Interviews

2 years ago

Influencer research has become a key skill, valued by progressive agencies and brands – but Milan Charles, senior researcher for social creative agency The Fifth, was one of the first people in the UK to take on this specialism. Joining the agency at its launch in 2019, she has worked on its biggest campaigns and…

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