Post-pandemic influencer marketing: trailblazing through radical change

The future of influencer marketing has been shaped by new consumer behaviours that have emerged since the beginning of the coronavirus pandemic. From a sharp increase in ecommerce to the growing importance of social commerce, influencers’ position when it comes to driving businesses’ revenue is now more central and crucial than ever. However, influencers and

Read More…

CORQ summer talks with The Modern House, Vice and Sunday Times Style

Shifts in consumer behaviour have been immense over the past year as the world has been forced to pause and develop new lifestyles, unrecognisable to those we maintained pre-pandemic. As lockdown lifts, CORQ will be delivering a series of key Brand Briefing sessions throughout June in which we’ll consolidate learnings on the new normal and

Read More…

Navigating digital culture, with bestselling author Bolu Babalola

As part of our exclusive online events series, Brand Briefings, we hosted a webinar with Bolu Babalola, one of Twitter’s most authoritative voices on popular culture and author of Sunday Times bestseller, Love in Colour. Having started her media career as an assistant producer at BBC Comedy, Bolu made her writing breakthrough with her short story Netflix and Chill in

Read More…

Cooking trends with Lily Barclay, group digital editor of BBC Good Food & Olive

As part of our exclusive online events series, Brand Briefings, we hosted a webinar with Lily Barclay, group digital editor of BBC Good Food and Olive Magazine. Having started her career at CBeebies, she previously wrote for publications including National Geographic and Gardeners’ World and now oversees the digital strategy of both platforms and is particularly interested in family food content.

Read More…

Beauty in 2021 with Vogue beauty and lifestyle journalist Twiggy Jalloh

As part of our exclusive online events series, Brand Briefings, we hosted a webinar with Vogue lifestyle and beauty writer Twiggy Jalloh. Having started her career interning at the likes of Refinery 29, Twiggy joined the British Vogue team in 2018 and currently balances her role with her wellness podcast Take Ten with Twiggy and producing fashion and travel content for

Read More…

What makes influencers want to work with you, with expert Bronagh Monahan

As part of our exclusive online events series, Brand Briefings, we hosted a webinar with Bronagh Monahan, founder of digital talent management and entertainment company Bronagh Monahan Talent. With six years of experience in the industry, Bronagh started her career at Gleam where she worked with YouTube stars such as Caspar Lee and Victoria Magrath, gaining insight into how to

Read More…

Money and social media with personal finance influencer Bola Sol

As part of our exclusive online events series, Brand Briefings, we hosted a webinar with financial wellness coach Bola Sol. After realising many of her friends felt uncomfortable discussing money, Bola launched her blog to help others navigate and grow more confident with their personal finances. This has since expanded to a podcast and financial accountability group Rich Girl

Read More…