Lessons from a(nother) KSI controversy

In this week’s Voice Note from the Creator Economy, award-winning author Sara McCorquodale is digging into the latest in a not insignificant line of controversies tied to leading Sidemen and internet ‘joker’ KSI, who, despite his recent attempts to turn mainstream, has fallen foul of the internet’s favour yet again.

  • How has social media responded to this latest demonstration of poor judgment?
  • How was it allowed to happen in the first place?
  • And how can brands avoid similar instances with their own creator collaboration?