There’s a new format on TikTok delivering success for brands and creators: vox pops. Not familiar with vox pops? It’s when a creator interviews random members of the public on an array of culturally relevant topics. YouTube (and Tumblr) essentially laid the foundation for most TikTok trends – street style interviews are the latest content…
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Johnny Depp, Amber Heard and the court of TikTok: how creators are driving viral content about complex legal cases