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Video interview: Juiced head of talent William McSweeney talks digital evolution, platform hierarchy and always backing yourself

Posted by Chloe James in Industry Interviews

1 year ago

If anyone knows talent, it’s William McSweeney. Currently head of talent at Juiced, his search for “the biggest faces, the hottest recipes, and the sharpest content” has led him to big names such as What Willy Cook and Sophie Wyburd. But how did he go from running the digital personas of artists like Fatboy Slim…

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