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Creator platforms in Scandinavia: how influencers use social media in Denmark, Sweden and Norway

Scandinavia is one of the most connected regions in the world, with over 94% of people being internet users. This is reflected in social media usage. The main creator platforms in Scandinavia are largely the same as those in the UK, with familiar channels like YouTube, Instagram, Facebook and TikTok dominating the conversation. However, there...

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Primary social and digital platforms used by influencers in South Korea

South Korea has the fastest internet connection in the world, and it’s no surprise that Koreans routinely turn to the internet for everything from information to entertainment. The social media landscape in particular is a mixture of domestic and global platforms. According to a report from marketing agency, Digital Business Lab, over 87% of the population...

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Primary social platforms for influencers in the Middle East across UAE, Kuwait and Saudi Arabia

Social media unites us all, but not always in the same place. TikTok may have taken over our digital consciousness, and Instagram might be pushing Reels across the globe, but creators and brands prioritise different platforms from country to country – and the Middle East is no exception. Here’s how preferences and content styles vary in...

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