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How gaming has changed in 2020 plus four trends set to continue in 2021

With the Coronavirus pandemic having kept the world at home for most of the year, the need to find connection and entertainment has been a priority. So it’s no surprise therefore that the gaming industry has been booming, to the point that other struggling industries have been collaborating with the gaming world, and certain games...

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Hot Girl Sh*t, Christmas cookbook and Beethoven: TikTok trends w/e 17/12

TikTok is 334% Christmas right now. But in between the Mariah moments, there are a few notables. First, you’ll be seeing a lot of attempts to control the spread of misinformation about the Covid vaccine across the platform. As Kevin Morgan, Head of Product and Process for Europe, noted: :Unfortunately though, we need to be...

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Money Challenge, I’m A Ghost and Gen Z investors: TikTok trends w/e 11/12

It’s all about the money, money, money this week. You’ll remember TikTok influencer Josh Richards who founded The Sway House, became chief strategy officer of rival app Triller, has two podcasts and 23 million followers on TikTok. Well the 18-yr-old – yes, that’s 18 – has just joined Remus Capital, an early-stage venture capital firm, as a...

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Artist vs Artist and Gymnastics Challenge: TikTok trends, w/e 4/12

Well now 2020. You’ve been a frankly terrible year for everyone, but not for TikTok – apart from the bit about getting banned in India. With over 100 million active users in Europe, the platform is on a roll and decided to celebrate its best and most brilliant – the users themselves – with a...

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Watch Me Grow and Among Us: TikTok trends, news and campaigns w/e 27/11

This week the TikTok universe has manifested its first 100million follower creator, Charli D’Amelio. The 16-year-old has been on the platform for a mere 18 months, but her audience growth has been an unstoppable juggernaut, ticking up and up. There have been controversies, bullying and bad boyfriends, but mostly she’s just a girl from Connecticut standing...

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Sustainable fashion content trends: the formats that snowballed in 2020

While we’re past the stage of 24/7 pyjamas, the coronavirus pandemic continues to influence fashion trends on social media. Forced to curb shopping habits for several months, many consumers used lockdown as a period for reflection on how and where they purchase their clothes. In May, the Royal Society for the Encouragement of Arts, Manufacturers

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Food trends: influencers and the thriving online competitive eating scene

Internet food trends are rife and compelling: whether it’s the Mukbang (where vloggers eat takeaways and chat to their followers) or YouTubers allowing the person in front of them to choose their order, extreme vegan meal planning or addictive lunch box packing clips. Creators with the best chat, menus and tupperware have become social media

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