Analysis: inside Footasylum’s phenomenal cultural success on YouTube

Posted by Jennifer Adetoro in Trends

2 years ago

Brands are seeking alternative ways to connect with consumers outside of “traditional” partnerships via mainstream media more than ever. On TikTok, luxury brands are succeeding in capturing the attention of younger consumers, while others on Twitter – Burger King in particular – continue to miss the mark. Yet, getting it right each time in the YouTube sphere are…

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