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“Athletes were the original influencers”: OpenSponsorship founder Ishveen Jolly on how brands can benefit from sport partnerships

Posted by Dina Zubi in Case studies

1 year ago

Ishveen Jolly was working as a sports agent negotiating sponsorship deals when the idea for OpenSponsorship came to her in 2014. “Dealmaking was very tough, pretty archaic, not very data driven. And I just thought there had to be a better way to do deals,” she says. This was around the time brands such as…

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