“Athletes were the original influencers”: OpenSponsorship founder Ishveen Jolly on how brands can benefit from sport partnerships

Posted by Dina Zubi in Case studies

1 year ago

Ishveen Jolly was working as a sports agent negotiating sponsorship deals when the idea for OpenSponsorship came to her in 2014. “Dealmaking was very tough, pretty archaic, not very data driven. And I just thought there had to be a better way to do deals,” she says. This was around the time brands such as…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial