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Campaigns Ireland: Primark drives huge engagement with Beyonce concert influencer press trip

Posted by Caroline Edwards in Influencer campaigns

11 months ago

Creators including Niamh Cullen, Lauren Whelan, Ciara Ryan, Chloe Koyce, Aideen Murphy, Emma McEvoy, Freya Broni, Ellie Kelly and Aisling Chan went on a press trip with Primark (Penneys) to see Beyoncé in London. Ryan’s post received a 14.7% engagement rate, while Kelly’s photo has a 4.9% engagement rate. As CORQ data previously revealed, press…

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