Campaigns Ireland: Primark drives huge engagement with Beyonce concert influencer press trip

Posted by Caroline Edwards in Influencer campaigns

3 months ago

Creators including Niamh Cullen, Lauren Whelan, Ciara Ryan, Chloe Koyce, Aideen Murphy, Emma McEvoy, Freya Broni, Ellie Kelly and Aisling Chan went on a press trip with Primark (Penneys) to see Beyoncé in London. Ryan’s post received a 14.7% engagement rate, while Kelly’s photo has a 4.9% engagement rate. As CORQ data previously revealed, press…

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