Eyelighting: 12 creators posting innovative eye makeup looks and starting viral beauty trends

Posted by Dina Zubi in Trending Influencers

4 months ago

Showstopping eye looks are one of the key verticals in the online beauty community, with #EyeMakeup accumulating more than 5.8 billion TikTok views. Trends such as coloured mascara and monochromatic makeup were started and proliferated by creative makeup TikTokers, and brands looking to drive traffic and conversations around a new eye product would do well…

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