#HairTok: 10 creators sharing hair content, analysis of the best campaigns and who to collaborate with

Posted by Abby Oldroyd in Analysis

2 months ago

Makeup and beauty have dominated TikTok since its launch, but with the rise of #HairTok, hair content is also having its moment. Brands have been leveraging the popularity of the beauty sub-genre and its burgeoning creators on the short-form video app to establish themselves online. For example, K18 started its #K18HairFlip trend in 2022, which…

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