If the ten-year-olds are in Sephora, sophisticatedly restocking their Drunk Elephant, then the forty-something skincare community is undergoing a bit of a homespun revolution and heading for the supermarket. Natural skincare is having its moment in the sun – with SPF on, obviously. The skincare market is vast, projected to generate a revenue of US…
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Sephora UK needs to dramatically improve its digital to compete with homegrown beauty retailers