How 5 fragrance brands stand out with influencer partnerships in crowded multibillion Middle East market

Posted by Chloe James in Analysis

2 months ago

Fragrance content isn’t just a trend in the Middle East. Arabian oud may be the scent du jour on TikTok, but perfume has played an integral part in the region’s culture for centuries – something that translates to a booming digital industry today. The Middle East’s fragrance market is expected to attain a value of…

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