How The Tartan Blanket Co. sold out its collaborative collection with Amy Bell in two minutes flat

Posted by Caroline Edwards in Analysis

1 year ago

When Scottish sustainable fibre brand The Tartan Blanket Co. launched its first collection with lifestyle creator Amy Bell in 2021, it sold out in less than two minutes. Teaming up with Bell for a second collaboration in October 2022, three of the four scarves sold out in less than 24 hours. Talk about the power…

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